Florida Atlantic University Athletics
FAU Unveils New University Marks
2/28/2005 12:00:00 AM | General
Feb. 28, 2005
Florida Atlantic University unveiled its new logo, athletic mark and official seal today on each of its campuses. The unveilings celebrated the development of the new university marks, created to unify the university with a cohesive and identifiable look, a key ingredient in creating a strong, unified brand image.
"I am pleased that the new university marks both honor the traditions of this great institution and create a strong identity for the 21st century," said FAU President Frank T. Brogan. "I would like to thank the thousands of FAU friends and supporters who participated in the research phase of this exciting initiative."
FAU's branding process began approximately 18 months ago with the proposal development, creation of a branding committee and selection of Rickabaugh Graphics to evaluate the university's visual identity. After hearing from more than 4,000 students, faculty, staff, alumni and the community during 33 focus groups and two online surveys, it was determined that FAU should retain the owl mascot, the university's colors should be blue and red and that three marks should be developed - an athletics mark, a general use mark and an official seal, which will be used for diplomas, transcripts and other authorized materials.
"The branding committee and the university supporters who took time from their busy schedules to assist with this process helped us achieve this exciting milestone," said Aileen Izquierdo, executive director of communication and branding committee chair.
Logo-adorned items are available at area retailers, including Champs Sports in the Mall at Wellington Green, Aventura Mall, Boynton Beach Mall, Gardens of the Palm Beaches, Coral Square Mall and Boca Town Center; Publix Supermarkets at Village Square, 5th Avenue Center, Garden Shops, Boca Valley Plaza, Palmetto Park Square and Spanish River; and the FAU Athletics Official Online Store at www.fausports.com. Additional retail outlets will begin carrying merchandise in the near future. More details regarding merchandise and the complete branding initiative underway at FAU can be found at www.fau.edu/branding.
