Florida Atlantic University Athletics
FAU Athletics Launches TikTok Account
7/19/2022 10:51:00 AM | General
BOCA RATON, Fla. – Florida Atlantic University athletics has officially announced the launch of the @FAUAthletics TikTok account. TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.
"We've greatly increased our presence and activity on social media over the past three years, so adding TikTok to our portfolio is a logical next step in the evolution of our social media strategy," noted Senior Associate AD for External Relations Andy Seeley. "We see three main areas of opportunity on TikTok: engaging and entertaining our current fans, growing awareness outside of our current fanbase and reaching potential students and student-athletes to pique their interest in FAU. We're excited to bring even more fun, engaging content to our followers."
The FAU Athletics TikTok can be found on your mobile device by downloading the app and following FAUAthletics.
"We've greatly increased our presence and activity on social media over the past three years, so adding TikTok to our portfolio is a logical next step in the evolution of our social media strategy," noted Senior Associate AD for External Relations Andy Seeley. "We see three main areas of opportunity on TikTok: engaging and entertaining our current fans, growing awareness outside of our current fanbase and reaching potential students and student-athletes to pique their interest in FAU. We're excited to bring even more fun, engaging content to our followers."
The FAU Athletics TikTok can be found on your mobile device by downloading the app and following FAUAthletics.
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