Florida Atlantic University Athletics
Owls Prepare for NIL Opportunities
6/15/2021 11:52:00 AM | General
BOCA RATON -- Florida Atlantic University Athletics has announced a multi-faceted program designed to educate and assist Owls student-athletes with regard to upcoming Name, Image, and Likeness (NIL) legislation.
Flight Plan will include an already-established partnership with Opendorse and will help to prepare FAU student-athletes for the Intercollegiate Athlete Compensation and Rights bill that will take effect within the state of Florida on July 1. The goal of the program is to provide structured support throughout their FAU student-athlete experience.
The program will instruct the student-athletes on ways to elevate their social media presence and reach, while also instructing them on how to manage NIL sponsorship activities as prescribed by the NCAA and State of Florida. Other educational programs spearheaded by the FAU Student-Athlete Center for Academic Excellence, which supports 19 intercollegiate teams and more than 450 student-athletes, will focus on financial literacy, time management and other relevant topics.
FAU student-athletes represent one of the fastest-rising brands in intercollegiate athletics. FAU student-athletes strive for their best in competition, while also being involved in the community. The social media following of Owl student-athletes is far-reaching.
For instance, Florida Atlantic football has the largest total social media following, across all platforms, in Conference USA. Combined, FAU student-athletes have a total of more than 1.5 million followers with more than 1.5 million engagements on nearly 10,000 social media posts.
Flight Plan strives to provide, through media assessments and instruction, the tools needed to maximize FAU student-athletes' brand and put them in the best position to capitalize on the benefits of the NIL bill passed in Florida.
FAU was the first university in the state of Florida and Conference USA to partner with Opendorse's NIL Ready program and did so in an effort to position its student-athletes for the expected legislation. FAU student-athletes control their accounts with the ability to download and share specific content to their social media platforms. These opportunities will reach Owl fans far and wide. It allows and empowers student-athletes and coaches to engage and grow their online communities while building a stronger brand for both the individual and the university.
Flight Plan will help FAU student-athletes discover a road map for their professional aspirations following their collegiate careers that will translate into the workforce no matter their career choice. Flight Plan and their FAU student-athlete experience will allow them to explore and examine social media brand building, brand management, social media analytics, platform best practices and many other valuable skills.
Flight Plan will include an already-established partnership with Opendorse and will help to prepare FAU student-athletes for the Intercollegiate Athlete Compensation and Rights bill that will take effect within the state of Florida on July 1. The goal of the program is to provide structured support throughout their FAU student-athlete experience.
The program will instruct the student-athletes on ways to elevate their social media presence and reach, while also instructing them on how to manage NIL sponsorship activities as prescribed by the NCAA and State of Florida. Other educational programs spearheaded by the FAU Student-Athlete Center for Academic Excellence, which supports 19 intercollegiate teams and more than 450 student-athletes, will focus on financial literacy, time management and other relevant topics.
FAU student-athletes represent one of the fastest-rising brands in intercollegiate athletics. FAU student-athletes strive for their best in competition, while also being involved in the community. The social media following of Owl student-athletes is far-reaching.
For instance, Florida Atlantic football has the largest total social media following, across all platforms, in Conference USA. Combined, FAU student-athletes have a total of more than 1.5 million followers with more than 1.5 million engagements on nearly 10,000 social media posts.
Flight Plan strives to provide, through media assessments and instruction, the tools needed to maximize FAU student-athletes' brand and put them in the best position to capitalize on the benefits of the NIL bill passed in Florida.
FAU was the first university in the state of Florida and Conference USA to partner with Opendorse's NIL Ready program and did so in an effort to position its student-athletes for the expected legislation. FAU student-athletes control their accounts with the ability to download and share specific content to their social media platforms. These opportunities will reach Owl fans far and wide. It allows and empowers student-athletes and coaches to engage and grow their online communities while building a stronger brand for both the individual and the university.
Flight Plan will help FAU student-athletes discover a road map for their professional aspirations following their collegiate careers that will translate into the workforce no matter their career choice. Flight Plan and their FAU student-athlete experience will allow them to explore and examine social media brand building, brand management, social media analytics, platform best practices and many other valuable skills.
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