Taj Dahshan - Assistant Director of Marketing - Staff Directory

Staff Directory

Taj Dahshan

Title:
Assistant Director of Marketing
Email:

At Florida Atlantic

Elevated to assistant director of marketing in August of 2024, leading marketing initiatives and promotions for Florida Atlantic’s Men’s and Women’s Soccer (fall 2024), Women’s Basketball, and Softball teams while taking charge of leading the student internship program, a team of 20+ interns to assist in the office and on game days
Increased attendance for men's and women's soccer during the 2024 season, recording the highest attended home game in program history for men's soccer (1,293), highest overall total attendance for a season in program history for men's soccer (4,315), highest average attendance per game for men's soccer (539), and the highest attended home season finale for Women's Soccer (511)
Created and edited 27 total videos for women's soccer, generating ~170,000 total views, while creating and edited 17 total videos for men’s soccer, generating ~201,800 total views
For the 2024-2025 women’s basketball season, helped the Owls record the highest total attendance in program history for a season, 11,103 (45% increase from 2023-2024 season) while seeing the highest total average per game in program history at 740
The 2025 softball season saw the highest total attendance in program history for a season, 12,532 (39% increase from 2024 season), and the highest total average per game in program history at 482
Took charge of the FAU "Moke," an electric-powered car that leads the team onto the field and drives through the end zone each time FAU scores
In July of 2023, promoted to athletics marketing assistant tasked with marketing and promoting Florida Atlantic’s Men's and Women's Soccer to the FAU student body and local community through in-person grassroots methods and on social media while communicating and connecting with student organizations to attend soccer games
Was the primary contact for game production for the 2023 Roofclaim.com Boca Raton Bowl, responsible for crafting the script to facilitate all announcements, acknowledgments, and promotional activities during the event
Helped in the production of the 2023-2024 Men's Basketball games by being in charge of on-court activations, while also being one of the main founders of the "Seinfeld" traditions and culture at Florida Atlantic Men's Basketball games.
Joined Florida Atlantic Athletics in the fall of 2022 as a marketing intern and guest service representative, helping design graphics of upcoming FAU sports events to be posted on official FAU Athletic social media accounts.
Was tasked with creating and editing promotional videos/meme videos for the successful Men's Basketball 2022-2023 season, generating over 800,000 views on the FAU Men's Basketball Twitter account

At SFFA MLA Next Academy / Boca United

Became an assistant soccer coach for SFFA MLA Next Academy / Boca United in February of 2024, assisting in coaching U9 kids' soccer and aiding in training setup and organization
Helped mentor kids to exhibit good behavior and maintain focus during training session and provide group and/or individual guidance and instructions regarding specific drills all while fostering a fun and inclusive atmosphere where all players feel valued to help provide constructive feedback to players, celebrating their progress and setting goals.

At Inter Miami Football Club

Joined Inter Miami Football Club as a part time gameday fan ambassador, helping proactively engage and interact with approximately 200 to 300 fans per game and ensuring superior customer experience
Tasked with helping problem solving issues for fans and guests during events and report concerns to senior management

Florida Atlantic Student Involvement

Joined the Florida Atlantic University Student Government as a Boca Raton house campus action committee member in September of 2019, helping promote the image of Student Government to the student body while canvassing the Student Body for opinions and feedback through physical and online methods to help write pieces of legislation aimed at the betterment of the student body
Was elevated to Pro Tempore in October of 2020, tasked with writing pieces of legislation that accommodates the student body’s best interests and general welfare while assisting the Speaker of the House when it comes to handling the administrative duties required to run the House of Representatives and advising and teaching representatives how to devise legislation proposals and draft them
Was also charged with keeping track of attendance records for all representatives of the Boca Raton House of Representatives and assigned Committee Chairs with tasks to accomplish with their respective committee members
Once again was elevated in October of 2021, this time to Chief of Staff. Structured and manage the President's Administrative Cabinet staff system while acting as a chief liaison between the Student Body President and Student Government branches
Preside over weekly President’s Administrative Cabinet meetings and cooperate with the Legislative branch of Student Government to provide any necessary assistance

Personal
Education: Earned a Bachelor of Science degree from Florida Atlantic in Political Science, and a minor in Sports Studies in May of 2023, magna cum laude
License & Certifications: 100-101 Meta Certified Digital Marketing Associate, SEO licensed from HotSpot Academy
Languages: Arabic (native), English (Bilingual)