Staff Directory

Haidy Martinez

Title:
Marketing Assistant
Email:

At Florida Atlantic

In the summer of 2026, was elevated once again to marketing assistant, with primary sport responsibilities of men’s and women’s soccer marketing, while serving as the secondary contact for men’s basketball and softball.
Also serving as the primary marketing contact for Owlsley’s Kid’s Club.
Joined Florida Atlantic in August of 2024 as a marketing intern, assisting in the planning and execution of game-day promotions to enhance engagement.
Created and conceptualized social media content for FAU Baseball’s Dollar Dog Nights, generating over 28,000 views, leading to the 8th most attended game in program history and over 1,400 hot dogs sold.
Was promoted to lead marketing intern in August of 2025, managing on-field group experiences for FAU Football games, coordinating logistics and engagement for groups of over 50.
Planned and executed student engagement strategies for Men’s Basketball, including Paradise Madness and 2025 home opener.
Coordinated student-athlete community outreach, organizing participation at a local elementary school’s Fall Carnival and assisting in Extra Yard for Teachers Week at two local schools.
Edited and filmed weekly ‘Mini-Mic’ videos for all Olympic sports, accumulating over 225,000 views in total while producing and edited Men’s Basketball campus and community engagement reels.

Savannah Bananas

In September of 2025, joined the Savannah Bananas as a Game Day staff member, working two of the Texas' Tailgaters’ inaugural games, during their first tour in Texas.
Engaged with fans by promoting and selling team merchandise, contributing to revenue and brand visibility while supporting the overall atmosphere by collaborating with staff to enhance each fan's game-day experience.

Round Rock Express

Joined Round Rock Express in May of 2024 as an in-game promotions intern, executing sponsor-led on-field promotions including sponsor-coordinated activities for two seasons.
Coordinated multiple initiatives to elevate fan experience, from delivering birthday gift bags to suites, to assisting the mascot while also helping in game-day setup, including securing props, distributing sponsor giveaway items, and decorating for theme nights.

Personal
Education: She is currently pursuing a Bachelor of Business Administration degree with a focus in marketing from Florida Atlantic, on track to graduate in May 2027. Was the Co-President of the American Marketing Association.
Languages: Bilingual (English & Spanish).
Skills:

Adobe Creative Suite (Premiere Pro, Photoshop), Social Media Management, Content Curation, Microsoft Office: Excel, Word, Fan Engagement, Creative Problem Solving