Claire Kaufmann - Assistant Director of Creative Content - Staff Directory

Staff Directory

Claire Kaufmann

Title:
Assistant Director of Creative Content
Email:

At Florida Atlantic

Joined Florida Atlantic in the spring of 2026 as an assistant director of creative content.

Feast Coast Hospitality & Design

In July of 2025, became a social media and graphic design manager for Feast Coast Hospitality & Design, developing and executing engaging content strategies across social media, web, and print platforms to align with brand identity & marketing goals.
Designed and produced a wide range of creative assets including graphics and photography for each unique restaurant brand initiatives while collaborating with cross-functional teams, external partners, and community organizations to coordinate content shoots and enhance brand visibility.
Independently sourced, researched, planned, executed, edited and posted meaningful content that furthered brand awareness for each restaurant.

At Delaware

Became a coordinator of communications and creative services post-graduation with the Delaware Athletics Department, serving as the primary sports information contact for men’s soccer and both tennis programs, providing coverage for all events associated with teams.
Collaborated with graphic design, marketing, multimedia, and university communications teams to amplify creative content and storytelling while coordinating and implementing content distribution and reporting for major events and milestones, ensuring innovative and consistent messaging.
Executed the StatCrew and NCAA LiveStats programs for a multitude of sports in-game and post-game information to be uploaded via SIDEARM while constructing post-game recaps, feature articles, and press releases to be published for men’s soccer, women’s lacrosse, & tennis.
Photographed & captured content at practices, games, & matches via DSLR & iPhone to be posted on various social media platforms while crafting original content from idea to finished deliverable for over ten teams to see 400% increases in engagement across X and Instagram.
Utilized social media analytics tools to provide information to coaching staffs about viewership and demographics for recruiting and provided live coverage of sporting events via social media by using photo and videos that enhanced the consumer experience.

At Barstool Sports

In May of 2023, joined Barstool Sports as a social media manger through their Viceory Internship Program producing extensive graphics using Canva, Adobe Photoshop, & Adobe Illustrator for impactful social media & blog posts.
Managed social media pages with over 24,000 followers, generating engaging content tailored to the demographics of UD students.
Collaborated with a team and staff advisors to ensure the creation of top-notch content, learning from fellow interns and analyzed and tracked social media metrics, identifying trends to maximize follower engagement.

At Delaware (First Stint)

Joined Delaware athletics as the head manager for the men’s basketball team in May of 2021, fostering an environment compliant with NCAA guidelines through effective communication between coaches & players.
Managed diverse responsibilities during travel including film sessions, liaising with hotel staff, & coordinating with opposing teams while overseeing practice activities, optimizing game systems such as the game clock, shot clock, and point system.
Acted as a liaison between the team and Team Impact philanthropy through planning events for an eleven-year-old hero.
Effectively oversaw student-manager program through supporting all managers throughout the season.

At Syracuse

Beame a Syracuse Athletics marketing intern in June 2021, developing and researching in-depth marketing plans for the post COVID-19 varsity field hockey season.
Facilitated and assisted at press conferences, donor events, and community events through Syracuse University while helping collaborate to create personalized marketing campaigns for various teams, including football and men’s lacrosse.
Created and developed extensive game rundowns and scripts for field hockey and football.

Personal
Education: Graduated from the University of Delaware’s Alfred Lerner College of Business and Economics in May 2024 with a Bachelor of Science degree in Sport Management with a minor in advertising.
Skills:

Creative Proficiency: Adobe Creative Suite (Lightroom, InDesign, Photoshop, After Effects, Premiere Pro), Capcut, Canva, Final Cut Pro + Canon
Computer Proficiency: Microsoft Office Suite (Excel, Word, Access, PowerPoint, Outlook) + Google Suite
Social Media Platform Proficiency: Instagram, TikTok, Facebook, Snapchat, X, YouTube, LinkedIn, Threads + Meta Business Suite
Sports Related Proficiency: SIDEARM, StatCrew, NCAA Live Stats, Live Cut, & Teamworks Ecosystem