Staff Directory

Arabella Campbell

Title:
Creative Content Assistant
Email:

At Florida Atlantic

Elevated to creative content assistant in the summer of 2026
Joined the team in August of 2025 as a social media/creative content intern tasked with creating content at different sports games and events, including creating, curating and posting Instagram stories, Instagram posts, and posting content on X/Twitter before, during, and after the games, while collaborating with the photographers and videographers on site.
Tasked with planning, filming, editing and executing social media videos with athletes at their practices or events for the specific sports’ social media platforms.
Tracked account analytics monthly across the different sports, labeled players in photos from photographers from games or practices and created content calendars for the different sports.

At Strike Magazine Boca

Became a digital assistant with Strike Magazine Boca in August of 2024, responsible for planning, implementing, and monitoring the social media strategy to increase brand awareness, created posts and organized content for our social media, campaign shoots, and digital shoots.
In January of 2025, became a creative director assistant / digital director, providing direct support to the creative director, followed current events and developments and suggested original ideas, and attended meetings, styling, and photo shoots with creative director and editor-in-chief.
Moderated their digital ecosystem and oversaw planning, implementing, and monitored the social media strategy to increase brand awareness on our digital platforms as well as overseeing the photo shoots.
Was responsible for creating a cohesive image that embodies the company's brand identity and helped manage all creative teams and worked with staff to execute all editorial shoots, while directing 5-12 digital assistants with content that they created.
Became creative director in May 2025, overseeing the overall creative direction and vision for print and digital, while leading the creative teams.
Was responsible for creating a cohesive image that embodies the company's brand identity while managing all creative teams and worked with staff to execute all editorial shoots.
Took on two more positions as a graphic designer and videographer responsible for creating visual communications, spreads in the magazine for photo shoots and articles, to convey messages in an effective and aesthetically pleasing manner in the print magazine.
Also created video concepts for specific photo shoots and shot, edited, and executed the video footage for media sites and social media platforms.
Was responsible for direction of the models, lighting, sound, backgrounds, etc., ensuring video production ran smoothly and according to the concept plan.

At Florida Atlantic | Campus Recreation

Began working for the Florida Atlantic Campus Recreation department as a social media intern in May of 2025, planning, creating, and managing content across social media platforms to engage diverse audiences, support campaigns, and cover events through photos and video.
Developed engagement strategies, stayed current on trends, and adapted content based on feedback and evolved platform best practices.

Personal
Education: Bachelor of Business Administration in Marketing with a Minor in Digital Marketing.
Skills:
Skills: Canva, CapCut, Adobe InDesign, Adobe Photoshop, Adobe Lightroom, Microsoft Word, Microsoft PowerPoint, Microsoft Outlook, Content Creation, Video Editing, Photography, Videography