FAU Completes Phase One of Branding Process

July 30, 2004

Boca Raton, FL -

Four months after launching its branding initiative, Florida Atlantic University has completed the first phase of the project.

Focused on gathering the thoughts and opinions of university constituents, phase one identified a strong consensus among nearly 1,500 respondents, who participated in focus groups and on-line surveys. Overwhelmingly, the FAU constituents concluded that the following:
The FAU mascot should remain an owl
The university colors should be blue and red
FAU should have three university marks - academic, institutional and athletic

"With the input of many stakeholders, this important first step takes us closer to a more recognizable visual identity for FAU in the 21st century," said FAU President Frank T. Brogan.

Considered one of the most extensive research phases in a branding initiative of this kind, a total of 16 focus groups, comprised of approximately 200 people reviewed the use of the university's image and discussed ways to improve it. In addition to the focus groups, an online survey was created and uploaded to the FAU website for more than two weeks to elicit responses from students, faculty, staff, alumni and the greater FAU community.

"In the 12 years that my company has been engaged in assisting universities and companies as they adjust or adopt their visual images, I have never been involved with a university that has sought so much input from its core constituents," said Eric Rickabaugh, principal of Rickabaugh Graphics, the branding company assisting FAU with the project.

FAU and Rickabaugh Graphics will now begin the second phase of this process, featuring the creation of various university marks, which will be presented to additional focus groups and the branding committee sometime in September for testing.

The final phase of the branding process will include the creation of the final university marks and the rollout of the official mascot, colors and logos. The results of this project will be launched January 2005.

For further information regarding FAU's branding process, contact Aileen Izquierdo at 561-297-2442.

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